Last month, Google’s Matt Cutts, who heads up the search engine giant’s webspam team, wrote this on the Google Webmaster blog:
So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone
According to the Pew Internet Project, 78% of adult Internet users watch videos online – on YouTube, their smartphones and on social media networks. That’s almost everyone.
In fact, videos are one of the best ways to convert prospects into paying clients. We are visual beings and when we see someone talking on video
Yesterday in my post about how email marketing beats social media for client acquisition, I shared this chart from McKinsey & Co. consumer research:
You will note that the #1 channel for client acquisition is organic search. And you can’t improve your organic search ranking without paying attention to SEO (search engine optimization).
My company and many of the law firms I have worked with have had fantastic results with press releases. I have literally issued a press release at 9:00 a.m. and by 5:00 p.m. the release is already indexed by Google and is coming up in the top 10 or 20 positions, so this is very
1. Content is king. Low quality content – article spinning and output from cheap content farms – will not only do your website no good, it will get you penalized by Google. Bad content really is yesterday’s news, and that is great news for those of us who spend a lot of time producing stuff that
Yesterday I posted an interview that originally appeared on LawMarketing.com about the latest Google Penguin update and what it may or may not have done to affect legal websites.
John Jantsch over at the Duct Tape Marketing blog had a good post last week about the 5 ways you can boost your SEO right
An old friend – Google’s free Adwords Keyword tool – has gone off the grid for good, leaving in its place the new Keyword Planner. The Planner is a little more detailed, but still fairly easy to use and still free.
A recent post at the GroTraffic.com blog had a list of 10 free keyword research
Google unleashed Hummingbird, the biggest change to its search algorithm in more than a decade, about a month ago. Did you notice?
Google is drilling down past keywords to intent with Hummingbird, trying to suss out what people really want when they use longer sentences or more complex terms to search. Some SEO experts note that Hummingbird
Earlier this summer, Searchmetrics released a report on the ranking factors that are most highly associated with Google search results.
I wrote a post about it in July at Social Signals Rank Highest for Best Google Search Results.
I just ran across an infographic that provides additional detail from this important study and
I’ve noted here many times how Google loves fresh content and their constant algorithm updates make having SEO-friendly content more important than ever to rank favorably in organic search results.
Here are five tips for creating SEO-friendly content on your website or blog:
1. Keep it fresh. Add updates to existing content and keep building page