The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: search marketing

Texas Bar Says Lawyers Can Use Competitors’ Names in Search Engine Marketing

Posted in Internet Marketing for Lawyers
Lawyers are always searching for a competitive advantage, so it may not surprise you to learn that this tactic has extended to search engine marketing, where some lawyers are buying keywords using their competitors’ names so that when a consumer searches for that competitor, the other lawyer’s ad will pop up. Sound dodgy? Not according… Continue Reading