6 Winning Search Strategies for Law Firm MarketingLaw firms should take it as a given by now that online search plays a crucial role in business development, especially for B2C law firms. Consumers needing legal services will turn to the Internet first to research their options. Even when a friend has recommended an attorney, you can bet that referral is being researched

Texas Bar Says Lawyers Can Use Competitors’ Names in Search Engine MarketingLawyers are always searching for a competitive advantage, so it may not surprise you to learn that this tactic has extended to search engine marketing, where some lawyers are buying keywords using their competitors’ names so that when a consumer searches for that competitor, the other lawyer’s ad will pop up.

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