The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

(888) 588-5891

Tag Archives: small law firm marketing

Survey Identifies Top 5 Challenges Facing Small Law Firms

Posted in Law Firm Development, Rainmaker Retreat Boot Camp
Thomson Reuters recently completed a survey of small law firms (less than 30 attorneys) to identify the biggest challenges these firms face and what they are doing to address them. The top five challenges in order of importance include: New client acquisition Too much time spent on administrative tasks Cost control and expense growth Lack… Continue Reading

Marketing For Lawyers – Mistakes Attorneys Make–and How to Avoid Them, Mistake #6

Posted in Law Firm Marketing, Law Firm Websites
MARKETING MISTAKE 6: Focusing On Services and Features Instead Of Benefits and Results in Law firm marketing Marketing Mistake #6 is focusing on services and features rather than benefits and results. I came across law firm websites the other day that listed on their home page more than 20 different “packages, programs, and services” along… Continue Reading

Marketing For Lawyers – Mistakes Attorneys Make–and How to Avoid Them, Mistake #5

Posted in Law Firm Marketing
MARKETING MISTAKE 5: NOT TESTING AND RETESTING YOUR LAW FIRM MARKETING EFFORTS Not testing your marketing efforts is like going through an entire jury trial but neglecting to hear the verdict. Here’s a great little litmus test to apply to your lawyer marketing efforts: If you can’t measure it, you probably shouldn’t be doing it.… Continue Reading

Marketing for Lawyers – Mistakes Attorneys Make–and How to Avoid Them Mistake #2

Posted in Law Firm Marketing, Law Firm Websites
Law Firm Marketing MISTAKE 2: TARGETING THE WRONG MARKET This is one of the biggest mistakes I see among attorneys especially in small law firm marketing—targeting the wrong market. Identifying and targeting the right market for your services is the most important thing you can do marketing your law firm to ensure the success of… Continue Reading