The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: social media for law firms

Best Practices for Attorneys on the Top 4 Social Networks

Posted in Social Media Marketing for Law Firms
According to the ABA, 78 percent of attorneys are on several social networks. However, many are not using them correctly. They either (a) use it as just another advertising channel; or (b) they post all the same information across all social media networks; or they (c) don’t engage potential clients and referral sources and make it… Continue Reading

Answer These 20 Questions to Develop Your Law Firm’s Social Media Strategy

Posted in Social Media Marketing for Law Firms
You should never begin any marketing initiative without outlining a solid strategy. When developing a strategy for your law firm’s social media marketing program, you need to give serious thought to the five Ws and the H: Who is your target market? Why you want to use social media? What do you want to accomplish?… Continue Reading

Asked & Answered: What Attorneys Need to Know About Referrals, Testimonials, Social Media, Online Marketing and More (Part 2)

Posted in Law Firm Marketing, Rainmaker Retreat Boot Camp, Social Media Marketing for Law Firms
Click here to read Part 1. Here are my answers to more questions attorneys are asking at our Rainmaker Retreats: Why does it seem like my prospects only care about price? If prospects only care about price, that means they believe you or your services are a commodity. And commodities are sold on price. You… Continue Reading

Microsoft Acquiring LinkedIn as Move into Enterprise Social Media

Posted in Social Media Marketing for Law Firms
Microsoft has announced that it is buying LinkedIn for $26.2 billion, one of the largest tech acquisitions in history, and that it intends to use the business social media giant to put Microsoft at the center of our work lives. Currently, LinkedIn has 433 million members in 200 countries. Microsoft has 1.28 billion Office users worldwide.… Continue Reading

A Lawyer’s Guide to Using Social Media for Business Development

Posted in Social Media Marketing for Law Firms
The sheer number of attorneys competing for business today, especially in consumer law, makes it virtually impossible to grow a law firm organically by word of mouth. You must be much more proactive and intentional about your business development efforts than just sitting back and letting your work speak for itself. One of the best… Continue Reading