By Stephen Fairley on Posted in Law Firm Marketing,Social Media Marketing for Law FirmsIt would be foolish to waste the efficacy of your social media posts by not paying attention to readily available data that tells you exactly when it’s prime time for you to post on Facebook, Twitter, LinkedIn and other networks. While there is no perfect time for everyone, there is plenty of research available that… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsThe 2015 State of Digital & Content Marketing Survey from Greentarget and Zeughauser Group is the fifth annual survey of in-house counsel regarding their usage of social media. The survey represents reporting from 181 in-house counsel and there’s a separate survey of 81 law firm chief marketing officers. Some interesting insights from the survey include:… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law Firms2015 is almost out the door and hopefully this has been the year that your law firm embraced social media. If not, please make a plan to do so in 2016. Your prospective clients can be found there and so should you. In that spirit, I’d like to offer 10 timeless social media marketing tips… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsMy friends over at Sprout Social recently came up with an infographic that encapsulates best practices for how small businesses like law firms can use social media to grow. As I wrote about earlier this week, most Americans are on social media and, demographically speaking, are the people that most law firms covet — more educated with… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsThe most authoritative source on Internet usage is the Pew Research Center, and their latest report released last week on Social Media Usage finds that 65% of American adults use at least one social media site, compared with just 7% only 10 years ago. That adults total, not just adults who use the Internet. Of… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsThe purpose of any marketing program is to deliver measurable results, whether that measurement is in terms of increased leads, sales or even improved SEO. Too often, when it comes to social media, marketers fall in love with their number of “likes” and “shares” without discerning if these really add anything to the bottom line.… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf you’re using Facebook to “sell” your law firm, you are probably disappointed in your results. You see, Facebook is about engagement and anything that smacks of a hard-sell is usually tuned out. You will get much better results if you simply surrender to what Facebook can deliver, which is an opportunity to meet new… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsMany attorneys are reluctant to engage on social media because they view it as an enormous time waster. If that’s your attitude, then you are looking at it the wrong way. Instead of viewing social media as just another demand on your time, you should be looking at it as a highly effective, low-cost way… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsA new study from Accenture Interactive’s Acquity Group entitled, 2015 Next Generation of Commerce Study, reveals that while everyone and their grandmother is on social media these days, what they like and share is vastly different. The report is based on surveys of more than 2,000 U.S. consumers on their digital engagement habits and preferences. Responses… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf you are participating in social media for your law firm, you should also be monitoring whether or not what you are doing on social media is helping you reach your law firm marketing goals. You should be creating Google Alerts or searching on Social Mention for the name of your law firm and the… Continue Reading
By Stephen Fairley on Posted in Legal Marketing StrategiesWe all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney. The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients you can generate. With over 300 million members in… Continue Reading
By Stephen Fairley on Posted in Law Firm Development,Social Media Marketing for Law FirmsEven though I have been talking to lawyers about social media for years, I am still amazed by the pushback I get from some attorneys who swear their prospects and clients are not on social media. What I have come to realize is that these attorneys who don’t “believe” in social media are really just afraid… Continue Reading
By Stephen Fairley on Posted in Rainmaker Retreat Boot Camp,Social Media Marketing for Law FirmsFear of the unknown is a basic human instinct, and we see it every day when it comes to attorneys and social media. But with 74% of online adults using social media, it’s time to face your fears! One way to face your fear is to learn all about proven social media marketing strategies attorneys… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsOver the past few days, I’ve posted solutions for the most common social media mistakes lawyers make: 1. No social media strategy (see 7/21 post) 2. Taking on too many social media platforms at once (see 7/22 post) 3. Focusing on follower quantity instead of quality (see 7/22 post) 4. Putting too much focus on your… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsMy post yesterday introduced the topic of the most common social media mistakes lawyers make and focused on remedying the #1 mistake by learning how to develop a social media strategy for your law firm. In this series of posts, I’ll be sharing with you the ways to fix all these common social media mistakes:… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsFew things are more annoying than being presented with a list of mistakes without any solutions to fix them. We see many law firms making the same mistakes on social media over and over again. This discourages them from participating and reaping the true rewards that social media offers — engagement with an audience you… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWith 302 million active users every month, Twitter can be a highly useful law firm marketing tool for attorneys to promote their blogs and other thought leadership content. Since Twitter is essentially a micro-blogging site, the same rules apply: create unique, original content that adds value and your audience will respond. To create attention-getting tweets, remember… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWhen is the last time you explored Facebook ads for your law firm? If it’s been never — or just not recently — then it’s time you took a look because this monster social media platform is doing more for business, including law firms, than ever before to help you find and target your ideal… Continue Reading
