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The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: social media for law firms

In-House Counsel Social Media Survey Yields Critical Insights

Posted in Social Media Marketing for Law Firms
The 2015 State of Digital & Content Marketing Survey from Greentarget and Zeughauser Group is the fifth annual survey of in-house counsel regarding their usage of social media. The survey represents reporting from 181 in-house counsel and there’s a separate survey of 81 law firm chief marketing officers. Some interesting insights from the survey include:… Continue Reading

How to Use Social Media for Your Law Firm [INFOGRAPHIC]

Posted in Social Media Marketing for Law Firms
My friends over at Sprout Social recently came up with an infographic that encapsulates best practices for how small businesses like law firms can use social media to grow.  As I wrote about earlier this week, most Americans are on social media and, demographically speaking, are the people that most law firms covet — more educated with… Continue Reading

Study Reveals How Age Affects Consumers’ Social Media Habits

Posted in Social Media Marketing for Law Firms
A new study from Accenture Interactive’s Acquity Group entitled, 2015 Next Generation of Commerce Study, reveals that while everyone and their grandmother is on social media these days, what they like and share is vastly different. The report is based on surveys of more than 2,000 U.S. consumers on their digital engagement habits and preferences. Responses… Continue Reading

Proven Ways Lawyers Can Get the Most Out of LinkedIn

Posted in Legal Marketing Strategies
We all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney. The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients you can generate. With over 300 million members in… Continue Reading

How to Fix the Most Common Social Media Mistakes Lawyers Make/Part 3

Posted in Social Media Marketing for Law Firms
Over the past few days, I’ve posted solutions for the most common social media mistakes lawyers make: 1.  No social media strategy (see 7/21 post) 2.  Taking on too many social media platforms at once (see 7/22 post) 3.  Focusing on follower quantity instead of quality (see 7/22 post) 4.  Putting too much focus on your… Continue Reading

Twitter Tips & Tweet Topics for Attorneys

Posted in Law Firm Marketing
With 302 million active users every month, Twitter can be a highly useful law firm marketing tool for attorneys to promote their blogs and other thought leadership content. Since Twitter is essentially a micro-blogging site, the same rules apply: create unique, original content that adds value and your audience will respond. To create attention-getting tweets, remember… Continue Reading