By Stephen Fairley on Posted in Social Media Marketing for Law FirmsBy now you know that to be effective at law firm marketing, you have to know your target market. One of the key demographic markers is, of course, age. My Baby Boomer generation is almost the polar opposite of the Millennials in many respects, but surprisingly, social media is not one of them. Both of… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsSo, it’s finally sunk in. Everyone you know is on social media. All the research tells you that you should be there. You know you should be there because it’s where business gets done these days. But you have no clue where to begin. As any marketer will tell you, developing your strategy is where… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsFacebook and content marketing are two of the most cost effective ways to generate high quality leads to your law firm. Many law firms have tried social media and failed because they didn’t have a proven blueprint that shows them exactly how to do it…until now! On Wednesday, Oct. 5, at 1 p.m. ET/10 a.m.… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsAccording to the ABA, 78 percent of attorneys are on several social networks. However, many are not using them correctly. They either (a) use it as just another advertising channel; or (b) they post all the same information across all social media networks; or they (c) don’t engage potential clients and referral sources and make it… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWhen it comes to posting on social media, you first need to remember the 60/20/20 rule: 60% of your posts should be about something educational in nature or of interest to your followers. 20% should be trending or hot topics (e.g., celebrity divorce if you’re a divorce attorney or a new update on the law… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsYou should never begin any marketing initiative without outlining a solid strategy. When developing a strategy for your law firm’s social media marketing program, you need to give serious thought to the five Ws and the H: Who is your target market? Why you want to use social media? What do you want to accomplish?… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsAttorneys who post and participate on social media sites should welcome the results of a recent FindLaw survey that revealed a majority of consumers are likely to the hire an attorney who is active on social media. In a survey of a demographically balanced sample of 1,000 American adults, 54% said they would be likely… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIn some respects, LinkedIn is like an onion, with many layers that can reveal hidden treasures in terms of lead generation, marketing and research. Like other social networks, you can easily get lost on LinkedIn or just complacent by doing the same things when you’re on the site. Little did you know that there are… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsA couple of weeks ago, Facebook announced that it was making changes to its News Feed algorithm that would result in showing more feeds from user’s friends and family members and fewer items from institutional brands. This is in direct response to Facebook users saying they want to see more content from the people and… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsOne of the goals of participating on social media is to spread your influence beyond the circle of people who already know you. This occurs when your posts are interesting enough to share. Your inner circle shares a post with their circle, who then may pass it on to their circle…and so it goes. Enough… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsOne of the great frustrations I hear about every day from attorneys that attend our Rainmaker Retreat law firm marketing boot camp is how difficult it is to keep up with the rapidly changing technology and new opportunities with social media. The fact is, social media is like any other marketing tool and if you… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsLinkedIn was founded in 2003, Facebook in 2004 and Twitter in 2006. That means social media has been on the marketing radar for over a decade. Lawyers were late to the party, with many skeptical that social media could add value to their practices. Today, we know that social media has a lot to offer… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsHaving a polished LinkedIn profile is about to become more important now that Microsoft has announced its acquisition of the B2B social media giant. That is because one of the initiatives Microsoft plans to undertake in order to put itself at the center of our business lives is to make LinkedIn profiles much more visible.… Continue Reading
By Stephen Fairley on Posted in Generating Referrals for Attorneys,Social Media Marketing for Law FirmsWe all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. People don’t hire law firms; they hire an attorney. The more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients and referral sources you can generate. Here are the… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf one of your goals is to become more proficient at social media marketing, then you need to follow the advice of Yogi Berra, who said, “If you don’t know where you are going, you’ll end up someplace else.” Translation: you need a plan. Here are the six steps you need to take to create… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWith the new features announced at Facebook’s annual developer conference earlier this month, it is clear that Facebook is becoming much more business-friendly. Long recognized for its reach and success in keeping people connected with friends and family, this social media behemoth has woken up to the opportunities that come from connecting businesses to their… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsI used to recommend that attorneys be somewhat active on all social media networks. That was when there were only a handful of them. Now it would be silly to make that recommendation. Instead, you need to narrow your focus to the networks that your clients frequent. And how do you know what those are?… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWith the proliferation of new social media networks and seemingly constant changes to existing ones, attorneys aren’t the only ones confused about how to tackle social media for marketing. Add to that the fact that most attorneys don’t have much time to devote to social media — nor do they have a department of experts… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsMany attorneys are using social media but they are not using it in a way that allows for engagement, builds relationships and compels people to do business with them. According to the ABA, over 90% of attorneys are on LinkedIn, but very few of them generate any referrals from it. Facebook is one of the… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsThe sheer number of attorneys competing for business today, especially in consumer law, makes it virtually impossible to grow a law firm organically by word of mouth. You must be much more proactive and intentional about your business development efforts than just sitting back and letting your work speak for itself. One of the best… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWith the proliferation of new social media networks and seemingly constant changes to existing ones, attorneys aren’t the only ones confused about how to tackle social media for marketing. Add to that the fact that most attorneys don’t have much time to devote to social media — nor do they have a department of experts… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsJust so you know that attorneys are not the only legal professionals that sometimes stumble on social media…yesterday’s Wall Street Journal Law Blog highlighted an article in the Texas Bar Journal by trial attorney John G. Browning and Texas Supreme Court Justice Don R. Willett about common mistakes judges make on social media. Some of the… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsToday, clients find lawyers much more easily if those lawyers have a decent website, are on social media, blogging and using these tools to build and grow a contact list. The Internet and social media are the fastest growing ways many attorneys are finding new clients. Small firms need to define their ideal client, use… Continue Reading
