The problem many legal marketers face when it comes to social media is how to measure it, since social media delivers as many if not more intangibles than it does tangible things like clicks, likes and visits.
To gauge the true value for your law firm, consider these 10 ways that your firm may already
I’ve been writing about social media marketing for law firms so long that my first blog post about the subject here talked about the most popular platform being MySpace!
That was 10 years ago. Facebook was only 3 years old. LinkedIn was 5 years old but was a totally different site than it is today.
While there is no perfect time for everyone, there is plenty of research available that shows what works for most businesses when it comes to posting on social media. Recently, the team at CoSchedule took research from 20 research studies to compile a guide to the best times to post on social media. They took
For the third year, legal practice website Attorney at Work has conducted an annual survey that reports on the social media habits, preferences and attitudes of attorneys. The latest survey, conducted in February 2017, gathered responses from 302 lawyers.
While perhaps not statistically significant, these responses are interesting to note in terms of identifying trends
I believe in measuring everything. And if you are investing your hard-earned dollars in social media marketing for your law firm, you should be measuring its performance so you can ditch what doesn’t work and concentrate that money on what does.
For too long, some people have believed that measuring social media ROI was
If your law firm’s social media marketing program is not delivering the leads or engagement that you’d like to see, then you need to take a fresh look at what you are doing and how you are doing it.
Here are 10 tips that can take your social media marketing to a new level:
Have you ever wondered how you stack up against other lawyers who are using social media to generate new business and referrals? Thanks to law practice management system company MyCase, you no longer need to guess (see infographic below).
MyCase took data from the ABA’s Legal Technology Report to create this visual representation of
When you post something on social media that no one comments on or likes, it almost feels like a personal rejection. And when you’re posting to get attention for your law firm and no one cares what you’re writing, you are wasting your time.
One of the most important ways to get noticed on social
By now, most attorneys have gotten religion when it comes to the importance of making social media a prominent part of your marketing mix. Yet there are still many law firms that routinely commit social media sins that hinder their ability to capitalize on all the benefits social media offers.
Here are 7 social media
If you’re a lawyer who’s at a loss on how to leverage LinkedIn for leads and referrals, then you must attend my Feb 2 training webinar sponsored by Clear Law Institute: LinkedIn for Lawyers: 10 Steps to Unlock the Power of Social Media.
LinkedIn is a powerful social media tool for lawyers and litigators. Most