SmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every
SmallLaw Pick of the Week #5: On Best Social Media Practices for Attorneys
SmallLaw Pick of the Week #2: On Using Facebook to Target Ideal Clients
SmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every
2016 Social Media Facts and Figures [INFOGRAPHIC]
If you ever need to get your hands on more than 100 facts about social media — including the most popular platforms, the best times to post, global penetration, daily log-in stats, user demographics and more — the infographic below will fulfill that need.
Put together by Skilled.co, the 115 Must Know Facts About Social
Don’t Miss This Opportunity to Learn How to Use Social Media Effectively for Law Firm Marketing
On Thursday, Nov. 17, at 1 p.m. ET/10 a.m. PT, I will be hosting an information-packed webinar on how to ethically market your law firm on Facebook, LinkedIn, and your blog as well as successfully manage your online reputation.
You don’t want to miss this free webinar if you:
- Are not currently using social media
10 Ways to Monitor Your Social Media Program
If you are participating in social media for your law firm, you should also be monitoring whether or not what you are doing on social media is helping you reach your law firm marketing goals.
You should be creating Google Alerts or searching on Social Mention for the name of your law firm and the
How to Use Social Media to Market to Different Generations [Infographic]
By now you know that to be effective at law firm marketing, you have to know your target market. One of the key demographic markers is, of course, age. My Baby Boomer generation is almost the polar opposite of the Millennials in many respects, but surprisingly, social media is not one of them. Both of
12-Step Guide for Developing Your Law Firm’s Social Media Strategy
So, it’s finally sunk in. Everyone you know is on social media. All the research tells you that you should be there. You know you should be there because it’s where business gets done these days.
But you have no clue where to begin.
As any marketer will tell you, developing your strategy is where
Learn How to Use Facebook to Get More Leads On October 5
Facebook and content marketing are two of the most cost effective ways to generate high quality leads to your law firm. Many law firms have tried social media and failed because they didn’t have a proven blueprint that shows them exactly how to do it…until now!
On Wednesday, Oct. 5, at 1 p.m. ET/10 a.m.
Best Practices for Attorneys on the Top 4 Social Networks
According to the ABA, 78 percent of attorneys are on several social networks. However, many are not using them correctly. They either (a) use it as just another advertising channel; or (b) they post all the same information across all social media networks; or they (c) don’t engage potential clients and referral sources and make
5 Ways to Get Your Social Media Posts Shared
When it comes to posting on social media, you first need to remember the 60/20/20 rule:
60% of your posts should be about something educational in nature or of interest to your followers.
20% should be trending or hot topics (e.g., celebrity divorce if you’re a divorce attorney or a new update on the law