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The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: social media marketing for law firms

Twitter Tips & Tweet Topics for Attorneys

Posted in Law Firm Marketing
With 302 million active users every month, Twitter can be a highly useful law firm marketing tool for attorneys to promote their blogs and other thought leadership content. Since Twitter is essentially a micro-blogging site, the same rules apply: create unique, original content that adds value and your audience will respond. To create attention-getting tweets, remember… Continue Reading

Dinosaur No More: Lawyers in NY and FL Told to Up Their Tech Game

Posted in Law Firm Marketing, Legal Marketing Strategies
Earlier this month, the New York State Bar Association released its updated Social Media Ethics Guidelines, based on its belief that, “As use of social media by lawyers and clients continues to grow and as social media networks proliferate and become more sophisticated, so too do the ethical issues facing lawyers.” My friend Kevin O’Keefe… Continue Reading

How Americans are Consuming Digital Media Today

Posted in Law Firm Marketing
Digital research firm comScore is just out with their 2015 U.S. Digital Future in Focus report, which details how Americans are currently interacting with technology and consumed media. Here is an overview of the findings that can help inform your law firm marketing efforts: Multi-Platform Over the past four years, digital media consumption has grown… Continue Reading

How Attorneys Are Using Social Media in 2015 [INFOGRAPHIC]

Posted in Law Firm Marketing
According to the ABA’s 2014 Legal Technology Survey Report, attorneys are using social media marketing more than ever before, with solos and small firms leading the way in engaging on social media networks, blogging and website development. According to the ABA report, LinkedIn is by far the most popular social media destination for attorneys, with… Continue Reading

How to Define Your Social Media Strategy

Posted in Law Firm Marketing
When developing a strategy for social media marketing, you need to give serious thought to the 5 “W’s” and the “H”: Who is your target market What you want to accomplish Where you will be participating (Facebook, LinkedIn, Twitter, etc.) When you will be posting for maximum benefit Why you want to use social media… Continue Reading

Tips for Succeeding on LinkedIn

Posted in Law Firm Marketing
If your practice serves businesses or business people, then you need to have a presence on the leading business website:  LinkedIn.  This is the #1 social media hangout for business professionals who use the site to connect with peers, find jobs, learn things that can make them better at their current jobs, or utilize as… Continue Reading