In January 2018, Facebook announced that it was changing its algorithm to prioritize posts from friends and family over business posts. By August 2018, the News Feed algorithm change had resulted in a drop in engagement for business pages — by as much as 50% for some categories.
Although there are a few reports of
Social media is the way people connect today and you want your law firm to be in the thick of it. But if you’re a newbie to social media for business, then there are 9 social media “musts” you need to follow to connect with your target market:
#1: Define your target.
Defining a target
Consumer insights are important when crafting a law firm marketing plan, and they have certainly changed a lot in the last few years. A new consumer content study by Adobe lists five significant changes that you need to dial in to your marketing planning for 2019, including:
Continue Reading New Consumer Insights Your Law Firm Marketing Plan Needs to Consider
If you’d like to start using Twitter — or if you’ve already started but want to do better — here are some tips for attorneys on how to engage:
Pick a trending topic and offer your own spin. Every time you sign in, your Twitter home page will give you a list of topics that are currently trending on the site. You can even customize this feed for your geographical area. Picking a trending topic and adding your own spin on it is a good way to get more attention for your posts.
Continue Reading Twitter Tips for Attorneys to Increase Engagement
Did you have a nice big piece of chocolate cake yesterday? You should have, because yesterday was Chocolate Cake Day. If you didn’t want the extra calories, there was still a good reason to have this date marked on your calendar: it’s just one of many engaging ideas from which you can build a blog or social media post around.
Continue Reading Steal This: Social Media Content Idea Calendar [Infographic]
Even if you have been advertising on Facebook for some time, you may not realize that, like Google, Facebook algorithms change all the time and the strategy you set for your ad campaign yesterday may not work in the same way for you today.
Here are 10 things about Facebook advertising you need to take into consideration when developing your social media marketing campaigns:
Continue Reading 10 Things You Need to Know About Advertising Your Law Firm on Facebook
![How to Create a YouTube Channel for Your Law Firm [INFOGRAPHIC]](https://www.therainmakerblog.com/wp-content/uploads/sites/820/2018/08/youtube-e1534197920383.jpg)
We know that lawyers love words. But your potential clients love video, and hosting your video clips on YouTube and Facebook is an excellent way to make your case to those potential clients as well as improve your SEO.
Whether or not you have video already on your website, you should create a YouTube channel
Social media is huge. Literally. There are billions of people on Facebook alone, so how can you be sure you are reaching your ideal client with your Facebook ads? Thankfully, this monster social media platform is doing more for business than ever before to help you find and target your ideal clients.
Here are four
Social media is so prevalent today that there is a ton of research out there on what marketers really want to know: what, how and when to post on social media. Unfortunately, not too many of us have the time to scour all that research and organize the rich insights into information that will benefit
The questions surrounding the legitimacy of social media posts by fake news organizations is driving big changes in the way businesses will use social platforms to connect with consumers. Facebook recently announced that it was changing its algorithm to prioritize posts from friends and family over business posts. Other platforms are examining their feed priority