By Stephen Fairley on Posted in Social Media Marketing for Law FirmsThe questions surrounding the legitimacy of social media posts by fake news organizations is driving big changes in the way businesses will use social platforms to connect with consumers. Facebook recently announced that it was changing its algorithm to prioritize posts from friends and family over business posts. Other platforms are examining their feed priority… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWe all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. After all, people don’t hire law firms; they hire an attorney. And the more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients and referral sources you can generate. With… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsSocial media is the way people connect today and you want your law firm to be in the thick of it. But if you’re a newbie to social media for business, then there are some pitfalls you’ll want to sidestep in order to connect with your target market: Not defining a target. Defining a target… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsEveryone you know is on social media. All the research tells you that you should be there, too. And you finally agree that you should be there because it’s where business gets done these days. One problem: you have no clue where to begin. As any marketer will tell you, developing your strategy is where… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf you’re actively engaged in law firm marketing, you should already know that Facebook has some staggering stats when it comes to audience and reach: 2 billion monthly active users worldwide (that’s 27% of all people on the planet) 83% of women and 78% of men use Facebook; by age the breakdown is: 88% of… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsThe problem many legal marketers face when it comes to social media is how to measure it, since social media delivers as many if not more intangibles than it does tangible things like clicks, likes and visits. To gauge the true value for your law firm, consider these 10 ways that your firm may already be benefitting… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsI’ve been writing about social media marketing for law firms so long that my first blog post about the subject here talked about the most popular platform being MySpace! That was 10 years ago. Facebook was only 3 years old. LinkedIn was 5 years old but was a totally different site than it is today.… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWhile there is no perfect time for everyone, there is plenty of research available that shows what works for most businesses when it comes to posting on social media. Recently, the team at CoSchedule took research from 20 research studies to compile a guide to the best times to post on social media. They took that data and… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsInstagram is not on many law firm’s radars, which makes it rife with opportunity for savvy social media legal marketers to use this popular channel to acquire new leads. Instagram is all about images. 20 million users in the U.S. visit the site every day to see photos and read stories that inspire and connect… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsFor the third year, legal practice website Attorney at Work has conducted an annual survey that reports on the social media habits, preferences and attitudes of attorneys. The latest survey, conducted in February 2017, gathered responses from 302 lawyers. While perhaps not statistically significant, these responses are interesting to note in terms of identifying trends… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf your law firm’s social media marketing program is not delivering the leads or engagement that you’d like to see, then you need to take a fresh look at what you are doing and how you are doing it. Here are 10 tips that can take your social media marketing to a new level: Post… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsTo generate online leads, it’s not enough anymore to just rely on SEO for organic search results. You also need to be running online law firm advertising, and Facebook ads are one of the least expensive and most effective ways to generate leads for B2C law firms. If you’ve used Google PPC ads, you know how expensive… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsHave you ever wondered how you stack up against other lawyers who are using social media to generate new business and referrals? Thanks to law practice management system company MyCase, you no longer need to guess (see infographic below). MyCase took data from the ABA’s Legal Technology Report to create this visual representation of who… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWhen you post something on social media that no one comments on or likes, it almost feels like a personal rejection. And when you’re posting to get attention for your law firm and no one cares what you’re writing, you are wasting your time. One of the most important ways to get noticed on social… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsSmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every week. From these articles, they select one as their SmallLaw Pick of the Week — something they feel is a must-read for this audience. While I’m making merry over the holidays,… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsSmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every week. From these articles, they select one as their SmallLaw Pick of the Week — something they feel is a must-read for this audience. While I’m making merry over the holidays,… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf you ever need to get your hands on more than 100 facts about social media — including the most popular platforms, the best times to post, global penetration, daily log-in stats, user demographics and more — the infographic below will fulfill that need. Put together by Skilled.co, the 115 Must Know Facts About Social… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsJoin me on Thursday, Nov. 17, at 1 p.m. ET/10 a.m. PT for an information-packed webinar on how to ethically market your law firm on Facebook, LinkedIn, and your blog as well as successfully manage your online reputation. The webinar entitled, Social Media Marketing Do’s and Don’ts and Managing Your Online Reputation, will be presented… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf you are participating in social media for your law firm, you should also be monitoring whether or not what you are doing on social media is helping you reach your law firm marketing goals. You should be creating Google Alerts or searching on Social Mention for the name of your law firm and the names of your attorneys… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsBy now you know that to be effective at law firm marketing, you have to know your target market. One of the key demographic markers is, of course, age. My Baby Boomer generation is almost the polar opposite of the Millennials in many respects, but surprisingly, social media is not one of them. Both of… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsSo, it’s finally sunk in. Everyone you know is on social media. All the research tells you that you should be there. You know you should be there because it’s where business gets done these days. But you have no clue where to begin. As any marketer will tell you, developing your strategy is where… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsOn Wednesday, Oct. 5, at 1 p.m. ET/10 a.m. PT, I will be making a special free webinar presentation brought to you by Affinity Consulting Group entitled, Leveraging the Power of Social Media: Using Facebook and Content Marketing to Get More Leads. In this one-hour information-packed session, you will discover: The 3 biggest mistakes lawyers make… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsFacebook and content marketing are two of the most cost effective ways to generate high quality leads to your law firm. Many law firms have tried social media and failed because they didn’t have a proven blueprint that shows them exactly how to do it…until now! On Wednesday, Oct. 5, at 1 p.m. ET/10 a.m.… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWhen it comes to posting on social media, you first need to remember the 60/20/20 rule: 60% of your posts should be about something educational in nature or of interest to your followers. 20% should be trending or hot topics (e.g., celebrity divorce if you’re a divorce attorney or a new update on the law… Continue Reading
