By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIn January 2018, Facebook announced that it was changing its algorithm to prioritize posts from friends and family over business posts. By August 2018, the News Feed algorithm change had resulted in a drop in engagement for business pages — by as much as 50% for some categories. Although there are a few reports of a… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingConsumer insights are important when crafting a law firm marketing plan, and they have certainly changed a lot in the last few years. A new consumer content study by Adobe lists five significant changes that you need to dial in to your marketing planning for 2019, including: Consumers spend almost 9 hours on average every… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf you’d like to start using Twitter — or if you’ve already started but want to do better — here are some tips for attorneys on how to engage: Pick a trending topic and offer your own spin. Every time you sign in, your Twitter home page will give you a list of topics that… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsDid you have a nice big piece of chocolate cake yesterday? You should have, because yesterday was Chocolate Cake Day. If you didn’t want the extra calories, there was still a good reason to have this date marked on your calendar: it’s just one of many engaging ideas from which you can build a blog… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsEven if you have been advertising on Facebook for some time, you may not realize that, like Google, Facebook algorithms change all the time and the strategy you set for your ad campaign yesterday may not work in the same way for you today. Here are 10 things about Facebook advertising you need to take… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law Firms,Video MarketingWe know that lawyers love words. But your potential clients love video, and hosting your video clips on YouTube and Facebook is an excellent way to make your case to those potential clients as well as improve your SEO. Whether or not you have video already on your website, you should create a YouTube channel for your… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsSocial media is huge. Literally. There are billions of people on Facebook alone, so how can you be sure you are reaching your ideal client with your Facebook ads? Thankfully, this monster social media platform is doing more for business than ever before to help you find and target your ideal clients. Here are four distinct… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsSocial media is so prevalent today that there is a ton of research out there on what marketers really want to know: what, how and when to post on social media. Unfortunately, not too many of us have the time to scour all that research and organize the rich insights into information that will benefit… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWe all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. After all, people don’t hire law firms; they hire an attorney. And the more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients and referral sources you can generate. With… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsEveryone you know is on social media. All the research tells you that you should be there, too. And you finally agree that you should be there because it’s where business gets done these days. One problem: you have no clue where to begin. As any marketer will tell you, developing your strategy is where… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf you’re actively engaged in law firm marketing, you should already know that Facebook has some staggering stats when it comes to audience and reach: 2 billion monthly active users worldwide (that’s 27% of all people on the planet) 83% of women and 78% of men use Facebook; by age the breakdown is: 88% of… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsThe problem many legal marketers face when it comes to social media is how to measure it, since social media delivers as many if not more intangibles than it does tangible things like clicks, likes and visits. To gauge the true value for your law firm, consider these 10 ways that your firm may already be benefitting… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsI’ve been writing about social media marketing for law firms so long that my first blog post about the subject here talked about the most popular platform being MySpace! That was 10 years ago. Facebook was only 3 years old. LinkedIn was 5 years old but was a totally different site than it is today.… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWhile there is no perfect time for everyone, there is plenty of research available that shows what works for most businesses when it comes to posting on social media. Recently, the team at CoSchedule took research from 20 research studies to compile a guide to the best times to post on social media. They took that data and… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsInstagram is not on many law firm’s radars, which makes it rife with opportunity for savvy social media legal marketers to use this popular channel to acquire new leads. Instagram is all about images. 20 million users in the U.S. visit the site every day to see photos and read stories that inspire and connect… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsFor the third year, legal practice website Attorney at Work has conducted an annual survey that reports on the social media habits, preferences and attitudes of attorneys. The latest survey, conducted in February 2017, gathered responses from 302 lawyers. While perhaps not statistically significant, these responses are interesting to note in terms of identifying trends… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf your law firm’s social media marketing program is not delivering the leads or engagement that you’d like to see, then you need to take a fresh look at what you are doing and how you are doing it. Here are 10 tips that can take your social media marketing to a new level: Post… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsTo generate online leads, it’s not enough anymore to just rely on SEO for organic search results. You also need to be running online law firm advertising, and Facebook ads are one of the least expensive and most effective ways to generate leads for B2C law firms. If you’ve used Google PPC ads, you know how expensive… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsHave you ever wondered how you stack up against other lawyers who are using social media to generate new business and referrals? Thanks to law practice management system company MyCase, you no longer need to guess (see infographic below). MyCase took data from the ABA’s Legal Technology Report to create this visual representation of who… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWhen you post something on social media that no one comments on or likes, it almost feels like a personal rejection. And when you’re posting to get attention for your law firm and no one cares what you’re writing, you are wasting your time. One of the most important ways to get noticed on social… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsSmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every week. From these articles, they select one as their SmallLaw Pick of the Week — something they feel is a must-read for this audience. While I’m making merry over the holidays,… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsSmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every week. From these articles, they select one as their SmallLaw Pick of the Week — something they feel is a must-read for this audience. While I’m making merry over the holidays,… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf you ever need to get your hands on more than 100 facts about social media — including the most popular platforms, the best times to post, global penetration, daily log-in stats, user demographics and more — the infographic below will fulfill that need. Put together by Skilled.co, the 115 Must Know Facts About Social… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsJoin me on Thursday, Nov. 17, at 1 p.m. ET/10 a.m. PT for an information-packed webinar on how to ethically market your law firm on Facebook, LinkedIn, and your blog as well as successfully manage your online reputation. The webinar entitled, Social Media Marketing Do’s and Don’ts and Managing Your Online Reputation, will be presented… Continue Reading
