social media marketing

New Consumer Insights Your Law Firm Marketing Plan Needs to ConsiderConsumer insights are important when crafting a law firm marketing plan, and they have certainly changed a lot in the last few years. A new consumer content study by Adobe lists five significant changes that you need to dial in to your marketing planning for 2019, including:

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Twitter Tips for Attorneys to Increase EngagementIf you’d like to start using Twitter — or if you’ve already started but want to do better — here are some tips for attorneys on how to engage:

Pick a trending topic and offer your own spin. Every time you sign in, your Twitter home page will give you a list of topics that are currently trending on the site. You can even customize this feed for your geographical area. Picking a trending topic and adding your own spin on it is a good way to get more attention for your posts.


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Did you have a nice big piece of chocolate cake yesterday? You should have, because yesterday was Chocolate Cake Day. If you didn’t want the extra calories, there was still a good reason to have this date marked on your calendar: it’s just one of many engaging ideas from which you can build a blog or social media post around.

Continue Reading Steal This: Social Media Content Idea Calendar [Infographic]

10 Things You Need to Know About Advertising Your Law Firm on FacebookEven if you have been advertising on Facebook for some time, you may not realize that, like Google, Facebook algorithms change all the time and the strategy you set for your ad campaign yesterday may not work in the same way for you today.

Here are 10 things about Facebook advertising you need to take into consideration when developing your social media marketing campaigns:


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Time for Lawyers to Review Their Social Media Marketing TacticsThe questions surrounding the legitimacy of social media posts by fake news organizations is driving big changes in the way businesses will use social platforms to connect with consumers. Facebook recently announced that it was changing its algorithm to prioritize posts from friends and family over business posts. Other platforms are examining their feed priority