The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: social media

Answer These 20 Questions to Develop Your Law Firm’s Social Media Strategy

Posted in Social Media Marketing for Law Firms
You should never begin any marketing initiative without outlining a solid strategy. When developing a strategy for your law firm’s social media marketing program, you need to give serious thought to the five Ws and the H: Who is your target market? Why you want to use social media? What do you want to accomplish?… Continue Reading

Asked & Answered: What Attorneys Need to Know About Referrals, Testimonials, Social Media, Online Marketing and More (Part 3)

Posted in Law Firm Marketing, Rainmaker Retreat Boot Camp
Click here to read Part 1 and here to read Part 2. I’ve compiled some of the most common questions from our 2016 Rainmaker Retreats and my answers below: How should I handle quoting a fee? There are a few approaches to this and you will have to see what works best for you depending… Continue Reading

Asked & Answered: What Attorneys Need to Know About Referrals, Testimonials, Social Media, Online Marketing and More (Part 2)

Posted in Law Firm Marketing, Rainmaker Retreat Boot Camp, Social Media Marketing for Law Firms
Click here to read Part 1. Here are my answers to more questions attorneys are asking at our Rainmaker Retreats: Why does it seem like my prospects only care about price? If prospects only care about price, that means they believe you or your services are a commodity. And commodities are sold on price. You… Continue Reading

Microsoft Acquiring LinkedIn as Move into Enterprise Social Media

Posted in Social Media Marketing for Law Firms
Microsoft has announced that it is buying LinkedIn for $26.2 billion, one of the largest tech acquisitions in history, and that it intends to use the business social media giant to put Microsoft at the center of our work lives. Currently, LinkedIn has 433 million members in 200 countries. Microsoft has 1.28 billion Office users worldwide.… Continue Reading

Learn to Master the Art of Lead Conversion and Social Media at The State Bar of California Solo and Small Firm Summit

Posted in Law Firm Marketing, Lead Generation for Law Firms
I hope you plan on joining me at the event of the year for California solo and small firm practitioners: The State Bar of California’s Solo & Small Firm Summit on June 16-18, 2016, at the Newport Beach Marriott Hotel & Spa in Newport Beach, California. I will be delivering four keynote addresses during this… Continue Reading

A Lawyer’s Guide to Using Social Media for Business Development

Posted in Social Media Marketing for Law Firms
The sheer number of attorneys competing for business today, especially in consumer law, makes it virtually impossible to grow a law firm organically by word of mouth. You must be much more proactive and intentional about your business development efforts than just sitting back and letting your work speak for itself. One of the best… Continue Reading

In-House Counsel Social Media Survey Yields Critical Insights

Posted in Social Media Marketing for Law Firms
The 2015 State of Digital & Content Marketing Survey from Greentarget and Zeughauser Group is the fifth annual survey of in-house counsel regarding their usage of social media. The survey represents reporting from 181 in-house counsel and there’s a separate survey of 81 law firm chief marketing officers. Some interesting insights from the survey include:… Continue Reading

How to Use Social Media for Your Law Firm [INFOGRAPHIC]

Posted in Social Media Marketing for Law Firms
My friends over at Sprout Social recently came up with an infographic that encapsulates best practices for how small businesses like law firms can use social media to grow.  As I wrote about earlier this week, most Americans are on social media and, demographically speaking, are the people that most law firms covet — more educated with… Continue Reading